Minggu, 12 Agustus 2012

Effective Key Account Management

This program is designed to enable participants to better understand the Effective Key Account Management concepts and apply it in their job.
  • Concept of effective Key Account Management
  • Identifying and selecting Key Accounts
  • Developing mutually beneficial long-term relations with key accounts
  • Setting realistic sales related targets at Key Accounts
  • Key Account strategies, plans and programs
  • How to effectively implementation the Key Account strategies, plans and programs
  • Selling values and consultative selling
  • Delivering winning sales presentations to corporate level executives
  • Conducting complex negotiations
  • Defending key accounts from competitors
  • Key Account Directors, Key Account Manager, and Key Account Officer
  • Sales & Marketing related managers & supervisors
  • Those groomed for above positions

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