Minggu, 12 Agustus 2012

Effective Product Management


PROGRAM OBJECTIVES
This program is designed to expose participants to contemporary thought and practice in Product Management. At the end of the workshop, everyone who participates will be better able to:
  • Understand the concept of effective Product Management.
  • Effectively plan and implement the Product Management concept at their organization.
PROGRAM CONTENT
  • The effective product management concept
  • What it takes to be a successful product manager
  • The product planning process
  • How to formulate product strategic & operational plans
  • How best to position, brand, price, promote, sell and distribute your products & services
  • How to evaluate product portfolios
  • How to propose, develop and launch new products
  • How to develop product management teams that meet and exceed their objectives

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