This program is designed to expose participants to contemporary thought and practice in Product Management. At the end of the workshop, everyone who participates will be better able to:
- Understand the concept of effective Product Management.
- Effectively plan and implement the Product Management concept at their organization.
- The effective product management concept
- What it takes to be a successful product manager
- The product planning process
- How to formulate product strategic & operational plans
- How best to position, brand, price, promote, sell and distribute your products & services
- How to evaluate product portfolios
- How to propose, develop and launch new products
- How to develop product management teams that meet and exceed their objectives